Rebranding of RubiLabs: The Beginning of New Era, Emphasizing Mission and Vision
RubiLabs is a FinTech company specializing in digital onboarding, risk control, and transaction monitoring solutions. In 2024, we redesigned our iconic emblem to reflect our core values of integrity, innovation, and commitment. Our signature color, deep-dark blue, represents the bold stance we take in upholding these principles. Prior to this, our logo was light blue, with a circular-triangle logo presented to the public.
The Meaning Behind The New Branding
RubiLabs is demonstrating a new concept to the public, displaying integrity and professionalism. In our previous branding image, we emphasized on the freedom to express, and freedom to create, where these still holds true to this day, our main focus shifted. After being in the industry for more than two (2) years, we noticed the professionalism that needs to be conveyed within the banking and financial landscape, and thus we are conveying ours. Our rebranding signifies our commitment to serve the industry, and overseeing our growth within the industry.
The Background
Founded by former risk assessment analysts with expertise in due diligence, RubiLabs is driven by technology to deliver solutions that align with the values and vision of our founders. At RubiLabs, we believe that digital transactions should be seamless, secure, and accessible to everyone, everywhere—without fear or hesitation. This is our mission, and we are committed to making it a reality.
The New Motto and Commitment
Our motto, “Inspiring Changes,” embodies our dedication to innovation, pushing the boundaries to set new benchmarks in the financial industry and beyond.